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Minority Broadcasters Demand A Bailout
This from the NY Daily News:
A dozen of the country’s largest minority broadcasters warn they’ll be "extinct" if they don’t get some federal bailout dollars – or at least a helping hand with bank loans.
In a letter to Treasury Secretary Timothy Geithner, dated Sunday, the broadcasters say a credit crunch from "plummeting ad revenue" and other factors has led to an "unprecedented crisis."
The letter does not address the sticky topic of whether government should provide financial assistance to media, but does warn that a loss of these stations could "roll back decades of work by the federal government to encourage more minority voices."
So minority broadcasters want a bailout — because they’re minority broadcasters.
Why should they be entitled to bailout money for that reason?
Broadcasting companies that can’t cut it in the marketplace should go out of business.
The government shouldn’t be “encouraging more minority voices” or any other kind of voices. Minorities have the same access to radio as everyone else, and advertisers go where the audience is.
Why should the government supplement a radio station that nobody listens to just because it’s a black or Hispanic station? Obviously, they shouldn’t.
Here’s a crazy suggestion for minority broadcasters facing bankruptcy:
Look at your programming and figure out why nobody listens to it. Next, study the marketplace and see what people are listening to. Finally, create some new programming that’s better than the competition.
