The entertainment establishment is going to make sure Jon Stewart’s phony rally in DC to “Restore Sanity” is a success. An internal email reveals that MTV is pressuring its employees to attend the Stewart rally.

Here’s a portion of the email:

Whether you lean left or right, hail from a blue state or red, prefer keeping sanity, fear, or a healthy dose of both alive and well, the one thing we all have in common is that we’ve pledged allegiance to the MTV Networks flag. And when an opportunity arises to support one (or two) of our own. we’ll take it pretty much every time.

You may have heard that Comedy Central’s Jon Stewart and Stephen Colbert are hosting a little get together on the National Mall in Washington, DC on Saturday, October 30th. … This will be a day when — no matter what transpires from Jon, Stephen, and their special guests — our brothers and sisters at Comedy Central will own the cultural conversation, without question. Who would want to miss that one?

On the morning of October 30th, we’re loading up a fleet of buses here at 1515 Broadway and sending as many of you as we can down to DC for a free one-day, round-trip journey to join in the Rally to Restore Sanity and March to Keep Fear Alive. It’s about a 5 ½ hour trip down 95 to our nation’s capital[.]

It’s meaningless when a bunch of people show up somewhere because they’re required to. It misses the whole point.

(image via Big Hollywood)

Season 2 of Jersey Shore is about to jump off people. The guidos and guidettes are back and tanner than ever. This time they’re taking over Miami.

I admit I’ve only watched a couple of episodes of this ridiculous show, but I have to keep my pop culture knowledge strong so I’m making a commitment to watch it this season.

(hat tip The Evil Beet)

The no name jackass that MTV chose to host last night’s Video Music Awards succeeded in ruining the entire show. From what I’ve read about Russell Brand, his claim to fame other than being a smart mouthed Brit is dressing up like Osama Bin Laden the day after 9/11.

So I’m not quite sure why Brand was calling our President a ‘retard’ and making pleas for Americans to vote for Obama. Since Brand isn’t even an American it’s not really any of his business who we vote for. Such overt partisanship is particularly inappropriate given the donating habits of MTV’s parent company Viacom.

As Michelle points out, Viacom is one of Obama’s biggest contributors:

MTV, of course, is a division of left-wing media giant Viacom. Viacom’s PAC is among Barack Obama’s biggest supporters. Last year, Viacom PAC forked over $80,200 in contributions to Obama — ranked 19th highest among his PAC donors.

By August 2008, National Amusements, media kingpin Sumner Redstone’s political cash machine, had contributed $352,603 to the Obama camp.

Obviously the ‘cool’ kids are gonna vote for Obama, but from looking at the MTV Labs Blog last night, quite a few people are not and don’t appreciate being preached to at the VMA’s — by a foreigner no less.

Not surprisingly, the AP thought it was great.

I usually like MTV, but with all the partisan rancor in America right now, we don’t need some asshole from England insulting our President and telling us who to vote for.

I’m not exactly sure what the message is here, but MTV should really stick to music videos.