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Liberal KSAC Radio Station Moving To Gospel Format, Cites Lack Of Advertisers
From Sacbee:
Nationally syndicated talk show host Mike Malloy just called to confirm that the KSAC (1240 AM) rumors are true:
The station is changing to a gospel format Monday morning.
“I got the call from (KSAC general manager) Paula Nelson today — she told me it broke her heart to have to make the change,” Malloy says.
The Atlanta-based talk show host, whose show has been carried daily on the station, says he first heard about the switch earlier this week via his boss, Nova M Radio CEO John Manzo.
Manzo, on the phone from Phoenix, also confirms the switch.
The reason? Economics.
“They don’t have the revenue to support the format,” Manzo says.
Malloy put it in even clearer terms.
“It’s not a ratings thing — we have plenty of listeners,” Malloy says. “KSAC is experiencing what most other liberal talk show format stations are experiencing – it’s not a lack of audience, it’s a lack of business support.”
In other words, not enough advertising dollars.
Big-name, deep-pocketed businesses, Malloy says, are turned off by the station’s progressive format.
“If you listen to Rush Limbaugh or Sean Hannity, you’ll hear (plenty) of national ads,” he says. “If you listen to someone like me or Randi Rhodes, there’s a complete lack of those types of sponsors.”
It’s a problem plaguing liberal talk radio in markets across the United States, he adds, noting that stations in San Francisco and San Diego have been forced to make similar changes.
There’s a reason that big business doesn’t get behind so-called “progressive radio” and it’s painfully obvious to everyone except progressives.
What respectable business is going to send millions of dollars in ad revenue to people who bash the President, the country, and the war on a constant basis?
Not only that, but liberals never miss an opportunity to bash corporations as evil and crooked. Why the hell would big business support the enemy?
Probably the biggest reason that big business doesn’t support left-wing radio is that there’s no benefit to it. The audience for Mike Malloy or Randi Rhodes is so tiny that it’s not worth it.
Only a very tiny sliver of America enjoys listening to hate progressive radio and it’s unlikely that will ever change. Companies flock to Sean Hannity, Bill O’reilly, and Rush Limbaugh because they have the largest radio audience’s in the United States.
Rush has the largest radio audience in America, followed by O’reilly, and then Hannity. O’Reilly and Hannity also have the highest rated news programs on cable television.
In fact the same comparisons you find between left-wing radio and conservative radio carry into television. MSNBC is far and away the most left-wing news channel in America, and it’s also dead last in the ratings night after night.
If liberals didn’t club listeners over the head with the same “America sucks” mantra 365 days a year they may actually get an audience, and maybe even a few sponsors.
-Chris Jones
Don Imus To Return in December
Don Imus will return to the airwaves Dec. 3 on New York’s WABC-AM, only nine months after being pulled from the airwaves over racist comments. He called the Rutgers University’s women’s basketball team “nappy-headed hos” on the air, sparking a national furor.
Imus will return with his longtime newsman, Charles McCord, and other members of his morning team. His show will replace the morning team of Curtis Sliwa and Ron Kuby on the Citadel Broadcasting-owned station.
Prospects of Imus’ return, anticipated for months, have outraged critics including the National Association of Black Journalists and the National Organization for Women, who said the idea of him coming back to the airwaves months after he was fired is nearly as insulting as the comments that drove him off the air.
Rev. Al Sharpton, one of the strongest voices calling for the shock jock’s firing, said Imus had a right to make a living and could return to radio.
Don Imus: The Return
In a dramatic and dazzling career rebound, controversial radio host Don Imus has secured a deal returning him to the airwaves on December 3rd.
“Imus In The Morning” will make a high-impact resurrection on WABC in New York City, top sources reveal.
“We’ll have him on a standard 40-second delay,” a studio source explains. “Don is rested, humbled, and ready for war!”
Specific terms of the deal will not be released, but the host, who was fired by CBS and MSNBC after making disparaging comments about the Rutgers women’s basketball team, has inked a eight-figure, multiyear contract with WABC parent company, CITADEL BROADCASTING.
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